Research
Key Finding #1
Consumers, particularly Gen Z prioritizes sustainability when it comes to purchase decisions, meaning Fresh Sends must stand out as the clear sustainable choice
Key Finding #2
Fresh Sends aims to showcase love and appreciation through their products including their floral bouquets, which every generation including Gen Z use of gifts and tokens for others
Key Finding #3
As online deliveries continue to rise in every industry, including floral and gift deliveries, Fresh Sends needs to stand out to draw consumers to their service
Key Finding #4
The need for affordable yet cute floral arrangements and packaging is on the rise, Fresh Sends needs to offer competitive prices that the consumers understand
Key Finding #5
Fresh Sends focusing on social media marketing work wells for the brands target audience of Gen Z
