Barnes & Noble App
Integrated Campaign; App, Vending Machine, Social Media, Web Ad, Magazine Ad
In this project, I created an app for Barnes and Noble where consumers can track their books, new releases, and more. The app also features quizzes one where users could review their books by answering a few questions and another that would help consumers find their next read. In this project, I also created an in-person interactive element to help advertise the app. For that, I decided to create a vending machine where people could visit the machine and use either their app or a credit card to purchase a book from the vending machine. For the marketing element, I created social media posts, magazine ads, and a website pop-up for the Barnes and Noble website.
Roles: Social Strategist, Creative Director, Producer, Editor
Programs: Canva, Photoshop, Lightroom
Noble Books App
This is an app that would be created for Barnes & Noble that would allow readers to track the books that tey have read. This app would also feature a “quiz” that readers could fill out based on their last read and the results would give them new recommended books
Homepage
Reading Quizzes
Book Review Quiz
Book Review Quiz Recommendations
Vending Machine Locator
My Bookshelves Page
Vending Machine
This vending machine would be used to help advertise the release of the new Noble Books app. This vending machine would allow people to answer questions on the first screen to get a book recommendation. Guests would also get their first book free with the use of the Noble Books app.
Vending Machine Selection Screen
Vending Machine Selection
Vending Machine Mockup
Vending Machine Mockup
Instagram Post
These Instagram posts would be used to showcase the vending machine and to highlight how to find one
Instagram GIF post
GIF
Pop Up Ad
This announcement would pop up when website guests visited the Barnes and Noble website to notify them about the new Noble Books app and vending machine pop ups
Magazine Ad
This ad would run in hobby and entertainment magazines
