Formula 1 Campaign; Integrated Campaign

Formula 1 Campaign

Integrated Campaign; Out-of-Home Ads, Social Media, Packaging, Branding, Tickets

In this project I thought about potential material that the Formula 1 corporation would use to advertise their races and streaming services. I also thought about potential ticket and packaging that could go with the campaign. I decided to showcase the different aspects of Formula 1 such as the racers, the teams, and the countries from around the world that are involved. For this campaign I created an Instagram post, videos for social media use, posters/billboards, tickets, and take-away products.

Roles: Social Strategist, Art Director, Editor, Producer

Programs: Canva, Photoshop, Illustrator, Lightroom, Splice

Poster Ads

These posters would be used to help advertise Formula 1 and Formula 1 TV. They would feature a poster with all the race circuits from the 2022 season, along with plater posters featuring the player, their country’s flag, and their team.

Social Media

These are social media posts that the Formula 1 brand would post on their Instagram to promote their races and to get people excited

Instagram Story

Tickets

These are the collectible tickets that consumers would receive when they bought tickets to the races. It would feature the flag of the country the race was in and then the information about the race

VIP Passes

These are VIP Passes that would be given to customers who purchases VIP tickets or were invited to the race by one of the companies involved with Formula 1

Champagne Bottles

These champagne bottles would be available at each race featuring the flag that the race is being held in as well as race information on the bottle. There would also be a bottle featuring a checkered flag to be given at the end of the race to celebrate the winner.