Floral Cherubs
Fresh Sends likes to create themes for their florals for various events and holidays throughout the year. For this Valentine’s Day, Fresh Sends is going to create a cherub-themed floral send with a corresponding photoshoot and ad materials. With this campaign, we hope to draw people in with our whimsical and vintage vibe.
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The campaign objective is to create a campaign that will stand out during a time when florals and floral bouquets are going to be having a moment. There will be lots of market saturation during this time so creating a campaign that is creative and sharable will be the main goal that then drives people to the Fresh Sends page and website.
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The key message for this campaign would be a connection with others, specifically reconnection with people in your life.
The target audience is experiencing loneliness from family and friends, but with our gift deliveries, they’ll get to experience reconnecting with loved ones. That’s what makes Floral Cherubs an unrivaled solution within the market.
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The consumer benefit of this campaign would be the highlight of connection for our consumers
Our gentle reminders and gift deliveries are the best way for our target audience to experience reconnecting with loved ones.
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Vintage, romantic, lovable,
Newspaper Graphics
These newspaper graphics would be used to wrap the floral bouquets sent in this campaign
PR Box and Giveaway
Giveaway Instagram Post
PR Kit
Instagram Carousel
This carousel would be used to help gain awareness about the Floral Cherubs campaign
Instagram Carousel
This carousel would be used to allow viewers to create their perfect gift and to view our products
Instagram Reel
Full Caption: Fresh Sends calling... have you talked to your loved ones recently? Show them your love now by sending them our Floral Cherub Send! Link in bio #freshsends #floralcherubs #gifting
Instagram Filter
This filter would be used to allow users to send loved ones pre-made messages. To use the filter simply pull it up and the screen will fill with a background and the back of a Fresh Sends postcard with a variety of messages that they can then send to a loved one
These posts would go on Pinterest to generate interest and direct viewers back to our brand
Pinterest Post
Pinterest Page
Out-of-Home
These ads would be placed in transportation hubs, and used to remind viewers to connect with loved ones.
