Starry Sends
Fresh Sends is a gift and floral delivery company that has set out to freshen up the gifting industry. We have also launched marketing campaigns that have touched on holidays, streaming services, and TV shows. With the launch of Starry Sends they hope to reach and connect with a new group of consumers with a specialized interest.
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This campaign needs to happen to help facilitate smaller communities with the larger Fresh Sends community. It gives participants a common thread that links them together past loving Fresh Sends. This campaign would hope to also connect people based on their zodiac sign and gives them something to relate and connect to. For this to be a successful campaign Fresh Sends consumers and receivers would showcase the figure that they received and connect with others that received the same.
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The key message for this campaign would be about making new communities. Connecting with new people based on mutual connections, like your zodiac sign
The target audience is experiencing loneliness, but with our online community, they’ll get to experience connecting with new people. That’s what makes Starry Sends an unrivaled solution within the market.
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Mini-communities are the best way for our target audience to experience new connections.
Our astrology designs and connections are the best way for our target audience to experience meeting new people online.
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Airy, divine, moody
Awards
This project has been nominated in both The American Advertising Awards and The Clio Awards in the student categories. This project has been nominated in the Integrated Campaigns and Social Media categories.
Newspaper Graphics
These newspaper graphics would be used to wrap the floral bouquets sent in this campaign
Podcast Ad
This podcast ad would run in the already established podcast Astrology of the Week Ahead with Chani Nicholas which runs weekly. We would collaborate with Chani on other astrology-related content through the campaign as well
Instagram Reel
Full Caption: Know someone that loves astrology? Want to learn more about the zodiacs? Love flowers? Fresh Sends is just what you need with our Starry Sends Collection! Check out our website for more information now.
Instagram Carousel
This Instagram post would showcase all of the front page designs of the floral wraps for all of the zodiacs in the collection
Live Announcement
This Instagram carousel would be used to announce a pre-planned live with Chani Nicholas discussing all things astrology
Instagram Meme Carousel
This Instagram carousel would be used for viewers to find themselves in our products. They would look for their sign to see which product they match and see if they agree
Instagram Filter
This Instagram filter would allow users to showcase their zodiac sign, along with the dates and a few characteristics, on their story
These posts would go on Pinterest to generate interest and direct viewers back to our brand
Pinterest Post
Pinterest Page
Reddit Community
We would create 12 Reddit communities for the different zodiac signs allowing our consumers to meet and interact with various new people. We would create these communities to help strengthen the Fresh Sends community and create new connections
Reddit Community Mockup
Reddit Full Page
Out-of-Home
This ad would be seen in subway cars. It showcases the Starry Sends collection and send viewers to our filter with the QR code
